Patient Loyalty Programs Show Their True Value
Be careful with your messaging
If your organization decides to offer a perks program, be wary of focusing solely on amenities. While patients are apt to choose services that are immediately useful, such as valet parking and gift store discounts, they also need to be assured of your organization's quality of care.
Botsford follows a dual-messaging strategy on its webpage. While its homepage features the VIP program front-and-center, it also stresses quality by promoting its new imaging center, its trauma center, and its results-oriented approach to care.
So yes, providing patient perks is worth the effort—if hospitals do so strategically. Perks programs can create more loyal and better informed patients, and may even help pave the way to improved outcomes.
And who knows—if a patient wins big at a hospital-sponsored casino outing, you may just have found a new benefactor.
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