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Philanthropy Yields $9B for NFP Hospitals in 2012

Rene Letourneau, for HealthLeaders Media, September 19, 2013

Other key survey findings include:

  • Nearly three in 10 of the high performers were academic institutions, and nearly one-fifth were either a children's hospital or community hospital.
  • 43.9% were affiliated with a healthcare entity that had over $1 billion in net patient services revenue.
  • 81.5% had more than $2 million in total fundraising expenses in FY 2012.
  • Median total fundraising expenses for high performers was about five times the median total for all surveyed institutions.
  • 82.4% of institutions employed more than seven or more FTE direct fundraising staff.
  • High performers raised nearly six times the median production funds compared to all responding institutions, at $19.1 million versus $3.2 million.

For the first time, this year's report incorporates standard performance benchmarking, which is designed to facilitate comparisons among philanthropy programs of varying sizes, from large hospital systems to community hospitals and long-term, hospice and home care facilities.

McGinly says standardizing the reporting is important to providing meaningful comparisons. For example, with uniform benchmarks, hospitals will all include the same expenses when determining their cost to raise a dollar.

"We desperately need this standardization in our profession, and we find our high performers are leading us in that direction," McGinly says. "There needs to be consistency across the board."

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1 comments on "Philanthropy Yields $9B for NFP Hospitals in 2012"


Jay Finney (10/8/2013 at 3:04 PM)
It makes sense that the CTRD is lower for children's hospitals (as I would assume it is for cancer centers) but why would it also be lower for academic medical centers?