How Hospitals Address Patient Experience via Mobile Apps
“It is really helpful to our family medicine physicians and pediatricians for their patients to have access to information, so I guess you could say that they were one of the biggest drivers for getting this information available,” says Tizon.
The app helps subscribers get quick advice about what may be ailing their child, and includes an anatomic index of topics, a pediatric drug dosage table, and infection exposure questions, as well as information on how to take a temperature and advice on when to call a doctor.
Swedish is promoting its Symptom Checker app through social media and with the help of its family medicine physicians and pediatricians, who are informing their patients about it. The health system plans to track the app’s return on investment by measuring its number of downloads and by tracking how many people heard about Swedish’s services through the app.
Making your mobile strategy a success
One of the key lessons JHSMH learned when developing its app was not to spend too much time on the front end trying to make it perfect. “We knew that we weren’t going to get it perfect the first time with version 1.0. It was not going to be the end-all app,” says Mackovic. “So we got it out there. People loved it, but they gave a lot of feedback.”
For example, subscribers wanted to search for available physicians and hospitals by mile radius, not ZIP code. Also, the initial version of the food diary had users search by food group, but users indicated that, for example, they would rather type in “hamburger” and have any food group that was in a hamburger pop up, she explains.
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