Is Social Media an Effective Healthcare Marketing Tool?
"Widespread market awareness of monitoring tools is a long way off," survey researchers write. "And even the best of tools have difficulty capturing private conversations using these sites…No matter what model policy a workshop designed, procedures for enforcing the policy were difficult to identify."
This is scary. Healthcare marketers need to develop a social media policy that works for them. Hopefully the two stories of Emory Healthcare and Westerly Hospital have provided a few lessons learned.
My advice? Looks like staff education plays a huge role in the effective use of social media. Are they prepared to address emergency situations via Twitter? Do they know what information violates HIPAA?
It's about time for some heavier regulation on social media use. One fact is certain: Creating a strong social media policy and sticking to it is easier said than done.
For a checklist regarding social media policies for your organization, click here.
Questions? Comments? Story ideas? Anna Webster, Online Content Coordinator for HealthLeaders Media, can be reached at firstname.lastname@example.org.
Follow Anna Webster on Twitter
- mHealth Tackles Readmissions
- 'Kafkaesque' Value System Unfairly Penalizes Doctor Pay
- CNO Leads $1M Charge for New Scrubs, Uniforms
- Targeting Self-Insured Populations
- MA an Insurance Proving Ground for Providers
- Sharp HealthCare Leaves Pioneer ACO Program
- Some Cancer Hospitals' Quality Data Will Soon Be Public
- Proton Beam Therapy Poised for Growth in US
- Docs Fret as HHS Addresses Malpractice Reporting 'Loopholes'
- Half of All Primary Care, Internal Medicine Jobs Unfilled in 2013