Is Social Media an Effective Healthcare Marketing Tool?
"Widespread market awareness of monitoring tools is a long way off," survey researchers write. "And even the best of tools have difficulty capturing private conversations using these sites…No matter what model policy a workshop designed, procedures for enforcing the policy were difficult to identify."
This is scary. Healthcare marketers need to develop a social media policy that works for them. Hopefully the two stories of Emory Healthcare and Westerly Hospital have provided a few lessons learned.
My advice? Looks like staff education plays a huge role in the effective use of social media. Are they prepared to address emergency situations via Twitter? Do they know what information violates HIPAA?
It's about time for some heavier regulation on social media use. One fact is certain: Creating a strong social media policy and sticking to it is easier said than done.
For a checklist regarding social media policies for your organization, click here.
Questions? Comments? Story ideas? Anna Webster, Online Content Coordinator for HealthLeaders Media, can be reached at firstname.lastname@example.org.
Follow Anna Webster on Twitter
- Hospital Groups Strike Back at Hospital Rating Systems
- AHIP: Enormity of HIX Challenges Sinks In
- The Secret to Physician Engagement? It's Not Better Pay
- 5 Hot Healthcare Ideas from SXSW
- Another SGR Patch Likely, Lawmaker Says
- How Succession Planning Boosts Employee Retention Rates
- Rules to Rein in HIX Narrow Networks Could Drive Away Payers
- Hospital CEO Turnover Hits Record High
- 4 Reasons PCMH Principles Aren't Going Away
- Two-Midnight Rule Must be Fixed or Replaced, Say Providers