Marketing a Merger: Assessing the Brand, Forming a Culture
"This process utilized a fact-based, market-driven methodology to determine a brand for the new organization that would be instantly recognizable to the communities we serve and put us in the best position to operate in a highly competitive, unpredictable, and rapidly changing healthcare marketplace," said St. George.
The teamwork St. Peter's Health Partners shows can be a model for other organizations considering a possible merger. The timeline is set – stay tuned for more information in the fall.
Questions? Comments? Story ideas? Anna Webster, Online Content Coordinator for HealthLeaders Media, can be reached at email@example.com.
Follow Anna Webster on Twitter
- CMS Sets 2014 Pay Rates for Hospital Outpatient and Physician Services
- FDA hopes hospitals will switch to newly regulated pharmacies
- Not-for-Profit Hospitals Find Opportunity Amid Uncertainty
- The 5 Biggest Healthcare Finance Trouble Spots
- The Most Polarizing Topics in Healthcare IT
- New G-Code to Pay Doctors for Broad Array of Non-Face-to-Face Care
- Why You Should Involve Patients in Nursing Handoffs
- How CPOE Will Make Healthcare Smarter
- States Rejecting Medicaid Expansion Forgo Billions in Federal Funds
- Safety Net Executives Renew Call to Preserve DSH Payments