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Marketing a Merger: Assessing the Brand, Forming a Culture

Anna Webster, for HealthLeaders Media, July 13, 2011

"This process utilized a fact-based, market-driven methodology to determine a brand for the new organization that would be instantly recognizable to the communities we serve and put us in the best position to operate in a highly competitive, unpredictable, and rapidly changing healthcare marketplace," said St. George.

The teamwork St. Peter's Health Partners shows can be a model for other organizations considering a possible merger. The timeline is set – stay tuned for more information in the fall.

See also:

Breakthroughs - Merger and Aquisition Strategies

Hospital merger touted as a "game-changer" for Upstate Medical University

Questions? Comments? Story ideas? Anna Webster, Online Content Coordinator for HealthLeaders Media, can be reached at awebster@hcpro.com.
Follow Anna Webster on Twitter

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1 comments on "Marketing a Merger: Assessing the Brand, Forming a Culture"


gnanesh.ps (7/21/2011 at 8:24 AM)
Great read about Marketing a Merger: Assessing the Brand, Forming a Culture. Just read an excellent white paper on strategies for successful merger integration http://bit.ly/pGoP25