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Marketing a Merger: Assessing the Brand, Forming a Culture
Anna Webster, for HealthLeaders Media, July 13, 2011
"This process utilized a fact-based, market-driven methodology to determine a brand for the new organization that would be instantly recognizable to the communities we serve and put us in the best position to operate in a highly competitive, unpredictable, and rapidly changing healthcare marketplace," said St. George.
The teamwork St. Peter's Health Partners shows can be a model for other organizations considering a possible merger. The timeline is set – stay tuned for more information in the fall.
See also:
Breakthroughs - Merger and Aquisition Strategies
Hospital merger touted as a "game-changer" for Upstate Medical University
Questions? Comments? Story ideas? Anna Webster, Online Content Coordinator for HealthLeaders Media, can be reached at awebster@hcpro.com.
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Comments are moderated. Please be patient.
gnanesh.ps (7/21/2011 at 8:24 AM)
Great read about Marketing a Merger: Assessing the Brand, Forming a Culture. Just read an excellent white paper on strategies for successful merger integration http://bit.ly/pGoP25