Low Health Literacy, High Health Costs
And last but not least, here is the marketer's bible: The Plain Language Thesaurus for Health Communications. It's the layman's healthcare dictionary that cuts through heavy healthcare jargon. When creating marketing copy, use this as a translation tool.
Language is a tricky beast to conquer, especially when patients have many different education levels and backgrounds. Some patients are visual learners while others understand better by listening.
A case study from the Journal of the American Medical Association (JAMA) shows that literacy can help determine which patients would benefit from an intervention for disease management. In areas where many patients have low literacy, access to disease management programs could help reduce health disparities, the study concludes.
My recommendation is that more hospitals and practices should assess and measure their health literacy rates to make measurable progress with improved standards.
Questions? Comments? Story ideas? Anna Webster, Online Content Coordinator for HealthLeaders Media, can be reached at firstname.lastname@example.org.
Follow Anna Webster on Twitter
- Senators Hear How Two-Midnight Rule Harms Patients, Hospitals
- 3 Management Lessons from a Supermarket Debacle
- Medicare Advantage Carriers See 'No Choice' But to Accept Cuts
- Physicians to Appeal 'Docs v. Glocks' Ruling in FL
- IOM Identifies GME Problems, Calls for Finance Changes
- Revenue Cycles Get a Boost from Simple JPEG Files
- Healthcare Costs Start With What We Eat
- CA Fines 8 Hospitals for Medical Errors
- Handshaking Spreads Germs. Get Over It.
- Anatomy of 3 Health System Rebranding Efforts