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Claiming Marketing's Seat in the C-Suite

Anna Webster, for HealthLeaders Media, October 5, 2011

Providing marketing intelligence to the C-suite can show how the marketing team is able to influence strategic outcomes. Since marketers are communicators by nature, use that skill to your advantage.

Don’t be the afterthought of the C-suite. Communication professionals need to self-advocate and push beyond stereotypical perceptions.

Marketers, this is ultimately your party, make sure you are involved in the planning.

Questions? Comments? Story ideas? Anna Webster, Online Content Coordinator for HealthLeaders Media, can be reached at
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