6 Ways to Drive Patient Volume, Revenue

"Don't just show them the cute nurse or the cute baby," Luginbill said. "Show them what to do next."

Risk assessments breakdown in the following way: If 25,000 people take the assessment:

• 5,000 will be at risk
• 1,000 will be asked to be contacted
• 500 will need a procedure
• On average, 2% of risk assessments result in a procedure

6. Capitalize on co-risk.

Only 5% of the U.S. population is responsible for 50% of healthcare cost, Luginbill said. With many hospital frequent flyers, marketing should target their needs.

The best way to do business is with existing clients, this same mantra rings true in healthcare. When a patient is at risk for one procedure, make sure your marketing gives the patient links to other resources they may need in the future.

In conclusion, these six strategies can help keep your marketing campaigns on track with dollar focus down the line. I wish you best of luck in befriending your CFO, and letting the money and the metrics do the talking.