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4 YouTube Best Practices for Healthcare Marketers

Marianne Aiello, for HealthLeaders Media, November 16, 2011

I recommend the second scenario. Not only are you creating a better experience for the unhappy patient or family member in that instance, but you are also demonstrating to everyone else who views your video that your organization listens to its patients.

4. Freshen up the content

"The key to using any social media is to keep it fresh and relevant," Shelley says. "There's nothing worse than to visit a hospital's YouTube channel or any other form of social media and see the same content that was there six months ago."

This is why creating a detailed, thought-out social media plan is critical to any marketing strategy. When you let a YouTube channel or any other social media platform stagnate, all of the prior effort you and your team put into it amounts to nothing.

But if you continually create riveting, on-message, timely content, your online audience will thrive, as LMC's has.

"If your content is solid, high quality and you produce enough frequency so that it's constantly being updated, then you're ready to start a YouTube channel," Shelley says.

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1 comments on "4 YouTube Best Practices for Healthcare Marketers"


Andrew B. (11/21/2011 at 9:36 AM)
The explosion of YouTube is based on the premise that everyone can do it. But that doesn't mean everyone can produce a great video. You need to be totally professional. That means you need consent forms for everyone in the video, especially patients. You shouldn't show logos or trademarks. You shouldn't disrupt workflows. Video technical specs need to be up to par. Editing needs to be tight. Good audio and proper lighting are essential. DO NOT hand a Flip cam to your staff and hope for the best.