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Patient Loyalty Programs Show Their True Value
Be careful with your messaging
If your organization decides to offer a perks program, be wary of focusing solely on amenities. While patients are apt to choose services that are immediately useful, such as valet parking and gift store discounts, they also need to be assured of your organization's quality of care.
Botsford follows a dual-messaging strategy on its webpage. While its homepage features the VIP program front-and-center, it also stresses quality by promoting its new imaging center, its trauma center, and its results-oriented approach to care.
So yes, providing patient perks is worth the effort—if hospitals do so strategically. Perks programs can create more loyal and better informed patients, and may even help pave the way to improved outcomes.
And who knows—if a patient wins big at a hospital-sponsored casino outing, you may just have found a new benefactor.
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Comments are moderated. Please be patient.
Lilly katz (2/1/2012 at 5:19 PM)
Though it is very nice to conduct programs for seniors, what is more important[INVALID]-is that doctors, nurses and hospitals should treat patieties with integrity, ethical values. Doctors are not telling the truth about the chemical toxic side effects about medication and putting more blame on other issues-instead of the telling the truth about medication. We sometimes do need medication but at the same time, doctors prescribing medications must be honorable and monitor the patient medication[INVALID]-and should be more concerned about the patient's health and not the perks he receives from the pharmacetuical companies. Lilly Katz