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Marketing Know-How Revs Physician Recruitment Strategy

Marianne Aiello, for HealthLeaders Media, March 14, 2012

Even if you don't have the budget for a full-time recruiter, you should have a page on your website listing physician openings, benefits, and application information.

By using social media, banner ads, and pay-per-click advertising you're not only reaching potential candidates where they spend time online, but you're also sending a message that your organization is tech-savvy.

Attaining instantaneous results
The SVMC recruitment team didn't have to wait long to find out if their efforts were successful. By December 1 2007, just one and a half months after launching the campaign, more than 100 physician applications had been filed. Before the campaign launched, HR had only 20 active candidates.

Robinson attributes the campaign's positive results to integrating marketing know-how and traditional recruitment tactics.

"There's some marketing know-how that can be used in physician recruitment to help define and target the audience and understand what kind of institution you work at and what might drive people to join your team," he says.

Karen Minich-Pourshadi contributed to this column.

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