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Hike Referrals with Physician Liaisons

Marianne Aiello, for HealthLeaders Media, May 2, 2012

Capitalizing on engaged physicians
And when physicians feel more connected to an organization and know that their input matters, they are more likely to refer patients there.

At Sutter, the new liaison program is ahead of projections and despite a hiring freeze, has have continued to secure additional FTEs to expand in to new geographies. And at Centura, the liaison team has created a strong foundation to develop more innovative physician alignment models.

"When you implement a physician referral program it begins to open up dialogue and create a relationship with physicians that leads to business opportunities, which then creates trust, which then creates success, which then improves alignment," Brickman says. "It begins to open discussion at a higher and more sophisticated level for some of the ACO and physician-hospital payment reform discussions so we can then go down the path together."

Carrie Vaughan contributed to this column.

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