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3 Ways Green Hospital Initiatives Aid Marketing Efforts

Marianne Aiello, for HealthLeaders Media, June 6, 2012

3. Improving employee morale
Cleveland Clinic has found that its employees have especially embraced the green efforts. Though it promotes sustainability work online, in annual reports, and through internal signage, the staff and caregivers have been the initiatives greatest advocates.

"We've found our caregivers' enthusiasm and dedication to green initiatives most successful," Vernon says. "So much so, that our efforts have been recognized by the federal government. A key component of earning 'Energy Star Partner' for the last two years has been the engagement of our caregivers."

NSUH has also found that employees reacted very positively when they found out about the new LEED Platinum Certification.

"Achieving LEED Certification at any level helps to illustrate to our patients, staff, and visitors that the health system is committed to design, construct, and maintain facilities of the highest quality and the most healthful environment possible," LaBonne says. "Showing our clients that we understand the impact our built environment has on their well being reinforces that they will receive the best possible care."

With green initiatives, everyone wins. Hospitals can save money, win awards, and improve the local environment. And, with the right marketing angle, green efforts can result in market differentiation, community engagement, and happier employees. And it doesn't have to stop there. View Slideshow.

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1 comments on "3 Ways Green Hospital Initiatives Aid Marketing Efforts"


Martina Steen (6/7/2012 at 12:14 AM)
Hospitals taking a more holistic approach to promoting health and bettering lives of people seems to be a natural step. By being a pro-active role models this way could in the long run prevent people seeking care. It's a win-win situation.