Goodbye, Physician Relations; Hello, Business Growth
"It hasn't always been that way because the organization hadn't been growing," Boydell says. "We had really good results in some entities and others, mostly where there was ease of use issues or competition in their market—those were harder to grow. Overall, this past quarter we had significant results."
So, is the physician liaison role on its way out? Perhaps, but most likely not anytime soon. Even THR kept two physician liaison-like physicians, called Retention Specialist, sat two entities based on their specific needs. Still, 22 of THR's 24 hospitals are functioning just fine without a physician liaison role.
"We transitioned away from that," Boydell says. "There are some that are left within the organization, but nobody has put in any new position that is similar to [the physician liaison]."
Regardless, putting the emphasis on business growth, and less on physician relations, is a critical strategy for all hospitals and health systems in order to stay competitive.
- CFO Exchange: Smartphones Poised to Disrupt Healthcare, Says Topol
- Consumerism Drives Healthcare Branding, Rebranding Efforts
- PA Ranks See 'Phenomenal Growth,' Lack of Diversity
- CNO on Hospital Redesign: 'You Can't Over-Communicate'
- How Digital Strategy Shapes Patient Engagement at Boston Children's Hospital
- 3 Traits Personality Assessments Can't Reveal
- Antibiotic Overuse a 'Huge Threat' to Patient Safety, Says CDC
- Half of All Primary Care, Internal Medicine Jobs Unfilled in 2013
- Carondelet to Pay $35M to Settle Fraud Allegations
- CHS Hacked, 4.5M Patient Records Compromised