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Hospitals Tie In to Olympics' Goodwill

Marianne Aiello, for HealthLeaders Media, July 25, 2012

Arroyo Grande Community Hospital and Central Coast Sports Institute

Orthopedic Surgeon Jonathan Fow, MD, chief of staff at Arroyo Grande (CA) Community Hospital, is also heading to London to support U.S. athletes—beach volleyball team members, to be exact. Fow, who has worked with professional beach volleyball teams in California covering tournaments across the country for 10 years, also works at Central Coast Sports Institute.

Fow furthers his professional work by explaining how developing an elite sports medicine team has taught him to appreciate a multidisciplinary approach to sports medicine.

"I prefer to offer a multi-level approach of care to all my patients whether they're athletes or my local patients on the Central Coast," he told a community website.

Fow's Olympic story was also picked up by the local NBC affiliate, which mentions his local work as team physician for two nearby high schools.

Highlighting how Fow's Olympic experience benefits his work at his two home organizations is a smart move. It shows that the physician isn't going to the event just for fun or to boost his ego; it is going to help him better care for patients back home.

These three examples can help you think creatively when it comes to promoting your organization and staff. Even though Rampone, Rice, and Fow aren't representing their hospitals per se in London, their presence reflects positively on those healthcare organizations.

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