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Grow Hospital Volume and Revenue with Employee Care

Marianne Aiello, for HealthLeaders Media, August 1, 2012

In fact, since VCU began the iPad promotion, it has seen the highest level of employee participation at the breast imaging department in the past several years.

"The numbers have been very encouraging, though we would like to see them even higher," Chestnut says.

In order to do that, VCU is already brainstorming ways to keep the promotion fresh and on the minds of its target employees. Additionally, they are hoping to take the success of the internal campaign to the community at large.

"From the outset our plan was to start the campaign in-house and then extend to external audiences," Dubuque says. "We're now adapting messaging to consumers in the community and will reach them with direct mail, print ads, and online ads."

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1 comments on "Grow Hospital Volume and Revenue with Employee Care"


Todd (8/1/2012 at 5:16 PM)
Having more employees receive care at their own hospital may not necessarily be in the best interest of the hospital if less costly care can be had at non-US facilities like Bumrungrad or Sime Darby for example. Offshoring procedures will lower a US hospital's costs. You may think that sounds crazy but it is not.