Boosting Hospital Fundraising Through Song

"The Sounds of Sinai concept is meant to celebrate the emotional power of music as part of the healing process, but it also provides a platform that we can use in the future to highlight all of the wonderful sounds coming from Mount Sinai Hospital Chicago—the cry of a healthy new baby, the rhythm of heart monitors, and the sounds of patients, doctors, nurses, and other caregivers talking about how best to improve health," Frankel says.

It's too early to say if the concept will be successful, but it certainly has made waves in the community and has been a hit, often literally, with staff and patients, Frankel says.

And after adding up the amounts raised on each video on the homepage the campaign appears to have brought in more than $2,000 in its first week. If it can keep up that momentum, a new era of social musical performance fundraising may have been born.