3.Celebrating dedicated and talented staff
The holidays also proved to be a popular time for thanking dedicated and talented hospital staff members.
South Jersey Healthcare Regional Medical Center's "singing cardiologist" was featured in the local press for leading staff and patients in some unique Christmas carols in the hospital's cafeteria.
Gladwyn Baptist, MD, led the crowd in traditional holiday songs, such as "White Christmas" and "Silver Bells," and introduced them to a few of his own compositions, such as "I'd Like To Treat Your PVCs (Premature Ventricular Contractions)."
Not only did Baptist's performance get patients, family members, and staff engaged in a positive way, it enabled the press to write an interesting feature about one of the medical center's physicians and the work he does. This tactic is something that can be used at any time of year.
This time of year is also opportune for hospitals to thank all staff—crooners and everyone else—for their hard work and dedication throughout the year. At IU Health Starke Hospital in Knox, IN, the hospital administrator did this by going department-by-department, and handing out candy canes to each member of staff.
It's great to see hospital marketers really getting into the holiday spirit and it served to remember that this sentiment shouldn't be forgotten as the year progresses. There is never a bad time to interact with the community, showcase your doctors, and thank your staff for all that they do. Here's to a productive, creative, and healthy new year.