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Google Glass Medical Pioneers Balance Technology and Marketing

Jacqueline Fellows, for HealthLeaders Media, August 28, 2013

Tricia Denham, manager of community relations at Easter Maine Medical Center, which is part of EMHS, says the hospital system took a wait-and-see approach.

"We've been asked how we view this," says Denham. "While we support technology, you have to take into consideration with patient privacy and patient safety."

The reticent approach to promotion by EMHS is safe and understandable. Denham says the hospital system is known as being an early tech adopter, so there was no rush to emphasize a new tech tool that may not be around in the long-term.

"It's very preliminary," she says. "It's just too early."

Besides, says Denham, Grossman is an active blogger about medical technology and was contacted directly about the procedure, which he tweeted about, as well.

Conversely, Ohio State's Wexner Medical Center used Kaeding's surgery with Google Glass to reinforce its marketing message that the hospital is at the forefront of technology that could be used to improve healthcare.

"As an academic medical center, that's important to us," says Scott. Kaeding and the hospital were featured in a nearly two-minute news segment on CBS This Morning, and Scott says the hospital is reaching out to other media across the country as well.

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