Why Performance Scores Will Matter More in the Future
The findings show that marketing professionals placed increasing importance on managing physician relationship and customer relationship databases. Those two tools are scarce among hospital systems now, but can be powerful allies in helping manage an organization's message; however, it's unclear how a PRM or CRM can track a strategy aimed at improving patient experience or satisfaction.
Marketing, communications and strategic planning professionals have always been under pressure to perform. Until a full transition from volume to value occurs, they'll continue to straddle a divide between the past and the future, often without a lot of quantitative results to show the value of their contributions.
SHSMD's report on the future these professionals envision shows healthcare marketing pros are aware of the increasing need for metrics, and the tools to help them mine for that data.
"With changes in financial business models, and a push for efficiency and cost reduction, it will be even more important to understand what marketing efforts are working."
Jacqueline Fellows is an editor for HealthLeaders Media.
- CVS Ramps Up Retail Clinics with Provider Affiliations
- Drug Pricing 'Tantamount to Greed,' Lawmaker Says
- Study Puts Spotlight on Preventing Fall-Related Injuries
- Wanted: Nurse PhDs
- Contradictory Obamacare Rulings Issued by Appellate Courts
- The Infection-Busting Treatment Payers Don’t Want to Talk About
- Surgical Checklists Unused in 10% of Hospitals, CMS Data Shows
- 4 Tectonic Shifts Shaking Up Healthcare
- As HIPAA Breaches Accelerate, Tools Lag
- Ascension, Carondelet to Partner with Tenet, Dignity Health