How One Health System Simplified a Complex Marketing Message
The digital campaign trafficked through Everyday Health led to 662 click-throughs over the first two months of the campaign. Digital ads played through the network ran for just more than a month, receiving a click-through rate of .26%, which is 160% above industry average, Dunlop says.
The campaign has performed so well that Signature has decided to expand the same concept to other specialists who will be serving the pediatric population, including gastroenterologists, neurologists, cardiologists, nephrologists, endocrinologists, and geneticists.
"The campaign is very flexible and allows us to educate our target audience while promoting the affiliation and introduction of tertiary level service to the community," Gross says.
- CEO Exchange: Preparing for Population Health
- Interventional Radiology No Longer a Sub-Specialty
- Advocate, NorthShore Deal Would Create 16-Hospital System
- Top Reason for Nurse Turnover: Managers
- CEO Exchange: Pressure is On to Partner, Drive Quality
- Power of price: In South FL and the nation, healthcare costs often are shrouded in secrecy
- Two NY hospitals to offer free hip and knee replacement surgeries for qualifying patients in December
- Hospital mergers may lead to higher prices
- House OKs Cassidy's 'keep your plan' bill
- Healthcare data of 1 million NJ patients compromised since 2009