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How One Health System Simplified a Complex Marketing Message

Marianne Aiello, for HealthLeaders Media, January 22, 2014

Trotter

The digital campaign trafficked through Everyday Health led to 662 click-throughs over the first two months of the campaign. Digital ads played through the network ran for just more than a month, receiving a click-through rate of .26%, which is 160% above industry average, Dunlop says.

The campaign has performed so well that Signature has decided to expand the same concept to other specialists who will be serving the pediatric population, including gastroenterologists, neurologists, cardiologists, nephrologists, endocrinologists, and geneticists.

"The campaign is very flexible and allows us to educate our target audience while promoting the affiliation and introduction of tertiary level service to the community," Gross says.

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