How One Health System Simplified a Complex Marketing Message
The digital campaign trafficked through Everyday Health led to 662 click-throughs over the first two months of the campaign. Digital ads played through the network ran for just more than a month, receiving a click-through rate of .26%, which is 160% above industry average, Dunlop says.
The campaign has performed so well that Signature has decided to expand the same concept to other specialists who will be serving the pediatric population, including gastroenterologists, neurologists, cardiologists, nephrologists, endocrinologists, and geneticists.
"The campaign is very flexible and allows us to educate our target audience while promoting the affiliation and introduction of tertiary level service to the community," Gross says.
- Sharp HealthCare Leaves Pioneer ACO Program
- Acute Kidney Injury Gets New Focus
- CNO Leads $1M Charge for New Scrubs, Uniforms
- Interventional Radiology No Longer a Sub-Specialty
- NFP Hospitals' Revenue Growth at 'All-Time Low'
- Half of All Primary Care, Internal Medicine Jobs Unfilled in 2013
- PCI: Concerns Mount About Appropriateness
- Transforming Cancer Care
- MA an Insurance Proving Ground for Providers
- mHealth Tackles Readmissions