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Marketing Deal Has Patients Asking, 'Who's the Doctor Here?'

Marianne Aiello, for HealthLeaders Media, February 19, 2014

What this all boils down to, at least as far as the Carrier Dome is concerned, is that Upstate doctors will continue to staff the first aid station without the hospital receiving any recognition. If anything, patients might leave believing they were seen by a Crouse physician. Upstate would not say how long their contract to work the arena's first aid station is for, but I wouldn't be surprised if they give up that posting as soon as they are able.

While competition has always been fierce between the two organizations—which are connected by a footbridge, by the way—Crouse has certainly upped the ante this time.

Unlike the Olympics' unambiguous medal podium, in this situation I have to wonder who the real winner is: the patients, the hospital, or, more likely, the global marketing powerhouse, IMG.

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1 comments on "Marketing Deal Has Patients Asking, 'Who's the Doctor Here?'"


Elizabeth Corcoran (2/19/2014 at 2:15 PM)
As a former risk manager, I would imagine that if a patient were treated in the first aid tent and something went awry, Crouse could inadvertently be brought into the lawsuit because the patient would believe she was being treated by a caregiver from Crouse (Mduba v. Benedictine Hospital).