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4 Marketing Tactics for Hospitals on Instagram

Marianne Aiello, for HealthLeaders Media, March 12, 2014

While this may seem like overkill, the tactic is in line with the basic principles of social media marketing: connect to your customer where they are.

"Whatever your favorite social media hangout, we're there," states UCLA Health's social media page. "Whether you're a patient, family member, or friend, we love hearing from you. Your experience at our hospitals and community clinics matters to us."

Of course, UCLA Health's social network accounts don't function independently one of another. For example, last week its Instagram account posted a photo of doctor standing in front of a large monitor with the caption, "Getting ready for our #UCLAMDCHAT about #meth #addiction" and a link back to its webinar page where patients could learn more. To reinforce the message across its social media platforms, the hospital also tweeted the same photo, message, and link.

4. Enhancing Fundraising Efforts

Shriners Hospitals for Children, which has over 500 Instagram followers, uses the platform largely to promote its fundraising efforts. Recently, the organization has posted photos promoting its Love to the Rescue initiative, which drives followers to the campaign website and prompts them to send a thoughtful note to a patient, as well as sponsor a related fundraising event.

It also posts photos promoting local giving opportunities, celebrating large donations, and promoting the social media-wide hashtag #givingTuesday.

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