4 Marketing Tactics for Hospitals on Instagram
While this may seem like overkill, the tactic is in line with the basic principles of social media marketing: connect to your customer where they are.
"Whatever your favorite social media hangout, we're there," states UCLA Health's social media page. "Whether you're a patient, family member, or friend, we love hearing from you. Your experience at our hospitals and community clinics matters to us."
Of course, UCLA Health's social network accounts don't function independently one of another. For example, last week its Instagram account posted a photo of doctor standing in front of a large monitor with the caption, "Getting ready for our #UCLAMDCHAT about #meth #addiction" and a link back to its webinar page where patients could learn more. To reinforce the message across its social media platforms, the hospital also tweeted the same photo, message, and link.
4. Enhancing Fundraising Efforts
Shriners Hospitals for Children, which has over 500 Instagram followers, uses the platform largely to promote its fundraising efforts. Recently, the organization has posted photos promoting its Love to the Rescue initiative, which drives followers to the campaign website and prompts them to send a thoughtful note to a patient, as well as sponsor a related fundraising event.
- CFO Exchange: Smartphones Poised to Disrupt Healthcare, Says Topol
- Antibiotic Overuse a 'Huge Threat' to Patient Safety, Says CDC
- Consumerism Drives Healthcare Branding, Rebranding Efforts
- 3 Traits Personality Assessments Can't Reveal
- PA Ranks See 'Phenomenal Growth,' Lack of Diversity
- CHS Hacked, 4.5M Patient Records Compromised
- CNO on Hospital Redesign: 'You Can't Over-Communicate'
- CFO Exchange: Healthcare Leaders Share 5 Innovative Ideas
- Large Employers Trimming Healthcare Spending
- How Digital Strategy Shapes Patient Engagement at Boston Children's Hospital