What If Your Car Cared About Your Health?
Any data gathered is instantaneous "vapor data" and is not stored, he says. "One thing we want to make sure is that the car is not turned into a medical device," he says. "The car is, in essence, a secondary display for some information that may be coming in through other means, either on a device that you wear or information that is beamed in from the cloud."
Automakers think there is a play here for a simple reason: Americans spend way too much time in their cars. Strumolo cites data from the Department of Transportation that Americans spend 500 million commuter hours a week in their cars, and that health and wellness apps are the third-fastest growing sector for wireless tools. Ford is counting on the intersection of those two data points to spell demand for Americans to turn their cars into an extension of their health lives, much as they have for entertainment.
Will it work? I am not so sure. Healthcare professionals know how difficult it is to engage people in actively monitoring their health in the best of circumstances. But in the big picture, this is just the start of a lot of other industries imagining how they can gather, use, and communicate health and wellness data back to the consumer.
Whether my mechanic can figure out how to install the dang thing is less certain.
Jim Molpus is Strategic Relationships Director of HealthLeaders Media.
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