Health Plans Betting on HIX to Bring in Business
Some of the data that Florida Blue already has from its retail store fronts includes:
- 15-20% of individual product sales (under 65 and Medicare Advantage) take place at centers
- Approximately 50% of consumers who visit the Florida Blue centers do so to discuss purchasing health care coverage; the others come for health & wellness offerings and for customer service
Geraghty does not have on rose-colored glasses when it comes to healthcare reform. But, he says, Florida Blue is betting on a side effect of the law which gives individuals more choices and is meeting them in a space where they already buy products—online and in a traditional store. In fact, the company is expecting to at least double its sales of individual products because of the health insurance mandate.
"We've made a very distinct play to not be just an online service. We believe healthcare is local, is personal, and that is a very important place for us not to ignore," Geraghty says.
Jacqueline Fellows is an editor for HealthLeaders Media.
- As Medicare Advantage Cuts Loom, Disagreement Over Program's Stability
- Doctors Feel Pressure to Accept Risk-based Reimbursement
- Surgical Checklists Unused in 10% of Hospitals, CMS Data Shows
- Centralizing the Revenue Cycle Protects the Bottom Line
- A Fresh Look at End-of-Life Care
- CA Fines 8 Hospitals for Medical Errors
- Heart Attack Patient Costs Skyrocket Beyond 30 Days
- 3 in 4 Patients Want E-mail Consultations
- ACGME Chief Sees 'Huge' Risk of Error in Proposed Assistant Physician Licensure
- 3 Insider Tips on Cutting Costs without Strangling Growth