HLM: What challenges has the DMI program faced?
Conicella: When we first started the program, getting the medical team at Aetna, and physicians in general, on board was a bit of a challenge. I think dentists embraced it right away because of the research coming out in dental journals.
Physicians weren't reading about the connections. Now our chief medical officer at Aetna and the medical directors I work with have embraced the program and embraced the opportunities for integration.
I would say the main challenge now is how to motivate that segment of the population that despite our outreach, doesn't make a dental appointment. We're very happy with the success we have achieved, but we would love to find a way to motivate the rest of the members to start going to the dentist.