While it may appear tempting to take a "wait and see" perspective on the transformation of the industry, doing so is risky as other providers that are proactive will carve out their position and limit the options for laggards. Similarly, it is highly risky to arbitrarily select a strategic role because it appears attractive/desirable without careful consideration of the factors which determine the fit with the market dynamics and each organization's core capabilities and culture.
Applying the appropriate strategic role and using it as a framework for decisions enhances the likelihood an organization will achieve the following five benefits:
This is a critical moment. Those with effective visioning and accompanying strategic plans are likely to succeed while the remainder may be forced into a role or simply fade from existence.
Mark DuBow is a senior vice president in the strategy practice for The Camden Group. He may be reached at email@example.com.