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Get Ready for Price Transparency

Philip Betbeze, for HealthLeaders Media, November 30, 2012

CPR has released a set of specifications that employers can look at when comparing consumer transparency tools among health plans. The specifications represent the best of the best.

Meanwhile, the price secrecy clauses need to be eliminated. "The truth is that it's only a small proportion of providers who have these clauses, but tends to be the ones that matter a lot," Delbanco says. That means the biggest systems with the biggest market power in their community are often those who are standing in the way.

Given how rapidly consumers are being asked to pick up the cost of healthcare and given benefit design in how those dollars are spent, there will be increasing pressure to be price-transparent.

Providers "can be a player or not," she warns. "But as consumers get wiser about the connection between cost and quality, and as we reveal the facts that price has no bearing on quality, we'll work toward a marketplace where providers compete on value in terms of quality and cost, not just one or the other."


Philip Betbeze is senior leadership editor with HealthLeaders Media.
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2 comments on "Get Ready for Price Transparency"


Sara McFarland (12/3/2012 at 10:57 AM)
We agree wholeheartedly that transparency is necessary and it is not on the horizon anymore, it is already here. Patients need to know where they can go for transparency and get accurate pricing and quality grades, personalized to their needs. This is why we created our site, to remove the guess work and time wasted calling around to practices on the search for pricing. Additionally, even if a patient does get a quote over the phone, who is to say that is the price they will end up paying? We've removed that shadow of doubt with online payments and scheduling all online like Hotels.com. It's the future of health care and the bright side? Providers ARE buying into this. When they see the writing on the wall, they will fall in line because they will see that it is beneficial to them as well to be futuristic when it comes to their practice.

Dan Prince (11/30/2012 at 4:09 PM)
If we ever truly want "consumer-driven" healthcare, having transparent quality AND pricing information is imperative!