Currently, AMC is using the partnership to promote a new service line for a surgical procedure to alleviate excessive sweating. Metrics of re-tweets and mentions tracked well.
"In the future, we hope to more directly correlate promoted/advertised tweets with measurable downstream revenue," Gordon says. "We are also looking at live tweeting less complex, lower risk surgical cases to promote awareness around key service areas."
As you look to the future of your organization's Twitter and social media plan, what do you see? Now that Twitter is out of its infancy and toddling toward maturity, the question hospital marketers should be asking isn't "Should we be on Twitter?", but "How can we use Twitter to its fullest potential?"
It turns out 140 characters isn't limiting at all.