3 Mobile Strategies for Growing Hospital Market Share
The 12-week campaign combined mobile web advertising with geolocation of iPhone, Blackberry, Android, Windows, and Palm smartphone users. During this time, anyone in the designated zip codes visiting certain websites via their smartphones may be greeted with a Harbor Hospital web banner displaying information about its ED.
The banner ads linked to the hosptial's mobile-specific landing page where the user could enter an address through Google Maps and get door-to-door directions to the emergency department. The user also has the option to call the ED with one click.
These three examples are just a sampling of the many mobile marketing initiatives that may be beneficial to your organization. It may seem intimidating, but get out there, get involved, or get left behind.
- FDA hopes hospitals will switch to newly regulated pharmacies
- CMS Sets 2014 Pay Rates for Hospital Outpatient and Physician Services
- New G-Codes to Pay Doctors for Broad Array of Non-Face-to-Face Care
- States Rejecting Medicaid Expansion Forgo Billions in Federal Funds
- Why You Should Involve Patients in Nursing Handoffs
- Not-for-Profit Hospitals Find Opportunity Amid Uncertainty
- Substance Abuse Resurfaces Among Anesthesiologists in Training
- Douglas Hawthorne—A Chance to Do Something Big
- Safety Net Executives Renew Call to Preserve DSH Payments
- The Most Polarizing Topics in Healthcare IT