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Google Glass Medical Pioneers Balance Technology and Marketing

Jacqueline Fellows, for HealthLeaders Media, August 28, 2013

"It really was a test of this technology, not an endorsement," she says. "We don't know that this will be a technology that we will end up using, but as an academic medical center, it's that kind of innovation that we're comfortable with."

The publicity generated by Kaeding's use of Google Glass will likely have a halo effect on Ohio State's Wexner Medical Center because the hospital actively promoted the event. In its first few hours, the hospital's promoted post on Facebook garnered 74 shares. Scott is happy with the response to the story so far.

"What we're really looking for is that spike in social media and that spike to the website," she says, adding they didn't set "hard and fast numbers," because they're curious to see how social media users react, and what other sites pick up the news.

Meanwhile, at EMHS, Grossman continues to try practical applications with Google Glass, and documents them on his blog, which is a really useful step-by-step guide on how to use the device. EMHS isn't ruling out promoting the glasses, but for now it's staying out of the spotlight.

There hasn't been a lot of interest in the organization," says Denham. "My sense is that boost to publicity will come later, once Google Glass is more mainstream."


Jacqueline Fellows is an editor for HealthLeaders Media.
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