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EHR in the Cloud Portends Big Shift in HIT

Scott Mace, for HealthLeaders Media, February 4, 2014

So, where are those Practice Fusion revenues? Douglass says the EHR represents "a marketing platform for pharmaceutical companies to advertise to our physicians." Lab companies such as LabCorps, Quest, and 350 other labs in the U.S. pay a premium to Practice Fusion to receive orders electronically from doctors using Practice Fusion, and to send results back electronically. "We repeat that business for imaging centers, for billing companies, for transcription centers, for pretty much any business that needs to interact with physicians."

I'm not sure these revenue sources totally reassure skeptical physicians or make the company worth $150 million in investments. It all has a dot-com whiff about it to me. But we may be at a particular inflection point in the evolution of healthcare IT where giving it away and a getting a big installed base fast works one more time in tech.

So yes, this could portend a big shift in health IT technology. Remember that the dot-com boom left Google and Amazon standing, and look how they're still changing technology more than a dozen years later. So I say to small practitioners: Keep your eyes and your options open. And for larger systems, think about what the tech landscape would look like today if you weren't paying off a $150 million Epic investment.


Scott Mace is senior technology editor at HealthLeaders Media.
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2 comments on "EHR in the Cloud Portends Big Shift in HIT"


sushant.saraswat (2/11/2014 at 4:22 AM)
Last year has been very eventful for the Healthcare IT industry, with the widespread adoption of HIPPA, Hitech regulations and the approaching deadlines for Healthcare organizations to switch to EHRs have definitely led to some systems being implemented in a chaotic manner without due importance given to meaningful use, also aiding to this turmoil is the constantly changing regulatory landscape. Do let me know your views on this. For EHRs to be really transformational , one needs an system which is flexible, interoperable and can adapt to changing compliance requirements easily. Following up on this, I came across and registered for a webinar on Healthcare IT: Role of EDI in Affordable Care Act Reforms, it looks a promising one http://j.mp/1b4qJC3

Frank Poggio (2/5/2014 at 11:55 AM)
Free hardware, free conversion, almost free software. What a deal! Think about it, this marketing move says a lot about how the ARRA MU program has failed. After three years if the docs are still that reluctant to jump in that you have to entice them with big freebees while the govt gives them subsidies...then by all accounts it's a failed program. By the way if anyone really thinks these are freebees, I have a bridge...