Marketing
Industry Surveys
Events
Departments
- Leadership
- Finance
- Technology
- Physicians
- Community Hospitals
- Health Plans
- Marketing
- Quality
- Nursing
- HR
- Service Lines
Marketing View:
What is RSS?
Quick tips for traditional online hospital marketing
Hospital Online Marketing Education blog, November 18, 2009
101 ways hospitals can use Twitter
LPN to RN Blog, November 18, 2009
Coverage mandate under fire
Wall Street Journal, November 18, 2009
Maternity Ad Campaign Gets Patients to Shop for Quality
Cheryl Clark, for HealthLeaders Media, November 16, 2009
Kellogg pulls immunity claims from Rice Krispies
Associated Press, November 11, 2009
Groups redirect healthcare ads to cheer and jeer Democrats
Washington Post, November 10, 2009
Audio: Cardiology Market Trends
Karen Corrigan of The Strategy Group talks about the factors driving demand and shifting volumes for cardiology services. +
Gienna Shaw, for HealthLeaders Media
November 18, 2009
Magazine: Don't Count on Colonoscopies
Responding to heightened scrutiny and reimbursement cuts, healthcare CEOs are becoming increasingly interactive with a growing list of constituents. +
Elyas Bakhtiari, for HealthLeaders Magazine
November 2009
Magazine: The Dollars Aren't Coming
Despite delays and reductions by healthcare philanthropists, there are ways to tap into such resources. +
John Commins, for HealthLeaders Magazine
November 2009
American Heart Association's New Spokesman is a Walking (and Beating) Stereotype
My name is Hiram B. Pressure, but you can call me HBP," says the American Heart Association's newest spokesman—a cartoon purple heart who sports thinning hair, white socks, and Birkenstocks. "And you can call me later, sweetheart. Hey-o!" The American Heart Association created the rude and crude Hiram, who personifies high blood pressure, to educate the public about how lifestyle choices affect their health, all while keeping a comedic tone.
Send to a Friend
