Hospital Apps Must Be Problem Solvers
"There's no reason to have [a smartphone] app unless it's meaningful for the user," says a former vice president of marketing for a three-hospital nonprofit community health system.
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"There's no reason to have [a smartphone] app unless it's meaningful for the user," says a former vice president of marketing for a three-hospital nonprofit community health system.
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Serving as an expert witness in a malpractice case several years ago, Peter R. Kowey, MD, the system division chief of cardiovascular disease at Main Line Health System in Wynnewood, Pa., grew increasingly frustrated with the nasty testimony he was hearing in the courtroom.