A Custom Call-to-Action
Wouldn’t it be cool if your hospital’s phone number was so memorable that your customers—including referring physicians and patients—didn’t even have to look it up?
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Web site to help Georgians make decisions about healthcare
Atlanta Journal-Constitution, May 9, 2008
Hard sell to Medicare insurance buyers would get softer under new rules
New York Times, May 9, 2008
From teeth whitening to flying helicopters
Measuring Up, May 7, 2008
Second life marketing: Still strong
Business Week, May 7, 2008
Anatomy of an uncommon hospital spot
Redsquareonline.com, May 7, 2008
Ads could be calling your cell phone
American Public Media, May 7, 2008
What is RSS?
Contributed Feature: Ensuring Neuroscience Services Become a Growth Strategy, Not a Migraine
Once a niche reserved for quaternary-care facilities, neuroscience services are becoming more common in community hospitals. +
Mark Dubow and Barbra Riegel, for HealthLeaders Media
May 7, 2008
Commentary: Listen Up
I read a statistic that said humans speak at a rate of about 150 words per minute but can understand up to 3,000. If that's true, why does it so often seem that people only hear half of what we say? +
Molly Rowe, for HealthLeaders Media
May 2, 2008
Commentary: Readers Write
Time to open up the mailbag and acknowledge some of the great letters I have received. +
Gary Baldwin, for HealthLeaders Media
May 6, 2008
Documenting the Patient Perspective
After about three years of research into how parents make decisions about their children's healthcare, Marcus Thomas LLC in Cleveland, the agency for Akron (OH) Children's Hospital, found the messages that resonated most with this audience were those about personal care-not quality. With that in mind, Marcus Thomas helped Akron launch a campaign with a message about personalized care that came directly from the patients.
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