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Marketing View:

How Digital Strategy Shapes Patient Engagement at Boston Children's Hospital

The chief marketing officer of this pediatric powerhouse says that social media and mobile access are essential to its strategy and "innovation promises to be an ever-important part of our brand."

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CA Powers Up $80M HIE to 'Create Value in the Data'

Christopher Cheney, for HealthLeaders Media, August 21, 2014

Report: 7M people can get Obamacare early

The Hill, August 21, 2014

Aetna to shut down CarePass by the end of the year

MobiHealthNews, August 21, 2014

Heartbleed not only reason for CHS breach

Dark Reading, August 21, 2014

What it really means when doctors say they don't take insurance

Time / Reuters, August 21, 2014

90% of hospitals and clinics lose their patients' data

CNN Money, August 21, 2014

Californians favor tougher rules on health insurance rates, survey says

Kaiser Health News, August 21, 2014

Healthcare giants battling for control of Pittsburgh's market

Kaiser Health News / NPR, August 21, 2014

Cleveland Clinic Partners with North Shore-LIJ for Heart Care

Cheryl Clark, for HealthLeaders Media, August 20, 2014

Carondelet to Pay $35M to Settle Fraud Allegations

John Commins, for HealthLeaders Media, August 20, 2014

Citing threats from hackers, US won't release security details for federal health care website

Star Tribune / Associated Press, August 20, 2014

Auditor says $93 million in Medi-Cal payments could be fraudulent

The Los Angeles Times, August 20, 2014

Patients gain, and maybe lose, as doctors consolidate / The Record, August 20, 2014

State board took action against Virginia hospital official

The Virginian-Pilot, August 20, 2014

Sanford's Ghana ambition: 300 clinics in six years

Argus Leader, August 20, 2014

Preventable hospital deaths after urological surgery rising: study

The Baltimore Sun / Reuters, August 20, 2014

Cybersecurity: How involved should boards of directors be?

InformationWeek, August 20, 2014

Simple measures made hospital patients 70% more likely to quit smoking

The Los Angeles Times, August 20, 2014

Nurse sues Thomas Memorial over vaccine policy

The Charleston Gazette, August 20, 2014

Consumerism Drives Healthcare Branding, Rebranding Efforts

Christopher Cheney, for HealthLeaders Media, August 19, 2014

The Gold Standard
Gloria Beim, MD, who founded Alpine Orthopaedics in Crested Butte, Colorado, received the offer of a lifetime in February 2013.
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