New breastfeeding initiative changes some Philadelphia hospitals' policy

A group of Philadelphia hospitals, that deliver babies, say they'll no longer give free formula to mothers when they leave area hospitals. 3 On Your Side's Stephanie Stahl has the details. A Philadelphia breastfeeding task force made the announcement today, no more formula giveaways. The goal is to raise the city's breastfeeding rates . Studies show breastfeeding can help improve children's health and even benefit the mom, reducing her risk of cancer. Now six Philadelphia hospitals, including Temple University Hospital , Thomas Jefferson University Hospital, Einstein Medical Center Philadelphia, Hahnemann University Hospital, the Hospital of the University of Pennsylvania and Pennsylvania Hospital are making a dramatic shift in policy, hoping more mothers will breastfeed.