With strategic approaches, proven techniques, and tools and resources from experienced healthcare marketing experts in the field, the Marketer’s Guide series gives practical, actionable information for the healthcare marketing professional at any level.
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A Marketer's Guide to HIPAA
This unique resource is the first of its kind for healthcare marketing, communications, and PR professionals who need to know how and why HIPAA impacts marketing.
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A Marketer's Guide to Measuring ROI
This comprehensive book covers what marketers need to know about measuring ROI, what it takes to obtain that information, and what can go wrong.
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A Marketer's Guide to Physician Relations
A must-read guide packed with advice and strategies for developing, positioning, and enhancing your physician sales program.
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A Marketer's Guide to Brand Strategy
This book provides sound business strategies to successfully brand your healthcare organization and take your branding efforts to the next level.
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A Marketer's Guide to Market Research
The authors explore different types of research, the market research process, and how to use this data to better reach your target audiences.
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