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Web Exclusive: Outdated Web Policies Expose Hospitals to Professional and Legal Trouble
Social networking Web sites and modern communication media are a part of our daily lives, but they are taking a toll on...
Marketing takes a beating in beltway
With a new Congress and an administration seeking funding for healthcare and other programs, marketing has become an...
Web Exclusive: Community Benefit Reporting: What it's Not Might Surprise You
Community benefit reporting is much more complex—and strategic—than it appears at first blush.
Web Exclusive: Heads Up, Marlo Thomas: FTC is Planning New Rules on Ad Testimonials, Endorsements
Testimonials are a staple in healthcare marketing efforts. But what if, along with the success stories, you had to...
Pfizer to withdraw global marketing applications to conduct new trial
Pfizer, Inc. will globally withdraw all dalbavancin marketing applications, which include the U.S. new drug application...
Mumbai drug firms may stop freebies to doctors
Pharmaceutical companies in India offering any financial incentive to doctors to prescribe particular drugs may become...
Marketers: Don’t Be Spooked By Stark
The new Stark regulations require healthcare marketers to screen activities against a potential violation. However...
Ads could be calling your cell phone
Advertisements are getting harder and harder to outrun these days. Now marketers can send you messages straight to your...
Extinguishing False Marketing Claims
I hear healthcare marketers complain all the time that the hospital down the street from theirs is playing dirty...
Not-So-Super Ads
I'm not much into football, but every year I do tune into the Super Bowl. Thing is, I only pay attention to the action...