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Opinion: Why Google Health really failed: It's about the money
As reported on TechCrunch, Google shut down its medical records and health data platform. Since then, there's been a...
Opinion: HSAs lucrative for insurers, costly for consumers
In its ongoing attempt to weaken a key provision of the healthcare reform law -- the one that requires insurers to...
Democrats plan attack on Republican repeal effort
Democratic leaders in Washington plan to spend the next week doing what they all but refused to do in the 2010...
GOP vows to defund, roll back healthcare bill
Congressional Republicans vowed Sunday to use their new majority in the House and their stronger position in the...
Coupons for patients, but higher bills for insurers
With drug prices rising and many people out of work, pharmaceutical companies are increasingly helping patients with...
Should doctors be Facebook 'friends' with patients?
Should doctors be Facebook "friends" with their patients? Increasingly, professionals are stroking their...
Marketing Leaders Should Grab the Patient Experience Wheel
Though improving the patient experience is a higher strategic priority, a lack of accountability often challenges...
Web Exclusive: ROI: How do Healthcare Marketers Measure Up?
Healthcare marketers are sometimes criticized for lagging behind other industries when it comes to measuring the...
Marketers: We don't get how to do diversity
According to a new study, while 84 percent of marketers believe multicultural marketing is "critical to my business...
Should companies market to racial demographics?
Readers vote and respond to the poll question "should companies market to racial demographics?"

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: A Marketer's Guide to Measuring ROI:
Published by HealthLeaders Media, this comprehensive book walks you through the 10 questions you must answer to...
Book: A Marketer's Guide to Brand Strategy:
Published by HealthLeaders Media and written by healthcare branding expert Chris Bevolo, this new book provides sound...
Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...
Webcast: Beyond ROI: Prove the Success of Your Marketing Efforts
Following proper guidelines for documentation and CPT code assignment for outpatient wound care is vital for...
Book: A Marketer's Guide to Measuring Results
Analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through...
Book: The Complete Guide to Service Line Marketing
This comprehensive book guides healthcare executives through proven marketing strategies to grow their service lines...
Book: The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...
Book: The Healthcare Executive's Guide to Urgent Care Centers and Freestanding EDs
One in five Americans lacks adequate access to primary care physicians and even those patients with insurance and a...
Newsletter: Healthcare Marketing Advisor
Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...