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Opinion: Why Google Health really failed: It's about the money
As reported on TechCrunch, Google shut down its medical records and health data platform. Since then, there's been a...
Opinion: HSAs lucrative for insurers, costly for consumers
In its ongoing attempt to weaken a key provision of the healthcare reform law -- the one that requires insurers to...
Democrats plan attack on Republican repeal effort
Democratic leaders in Washington plan to spend the next week doing what they all but refused to do in the 2010...
GOP vows to defund, roll back healthcare bill
Congressional Republicans vowed Sunday to use their new majority in the House and their stronger position in the...
Coupons for patients, but higher bills for insurers
With drug prices rising and many people out of work, pharmaceutical companies are increasingly helping patients with...
Can Rick Scott run Florida like a business?
If not for his spectacular ouster amid the nation's largest Medicare fraud investigation, Scott's rise from public...
'Conditioned on' kidney donation, sisters' prison release prompts ethics debate
Mississippi Gov. Haley Barbour has announced that he will grant an early release from prison to two sisters serving...
Tampa Bay hospitals ring in the new year by going tobacco-free
Hospitals around the Tampa Bay region are ringing in 2011 with a healthy resolution long in the works: extinguishing...
Should doctors be Facebook 'friends' with patients?
Should doctors be Facebook "friends" with their patients? Increasingly, professionals are stroking their...
$1.5B DMC deal close set for Friday
On Friday, the Detroit Medical Center should be part of the Vanguard Health Systems, capping months of work and a...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: A Marketer's Guide to Measuring ROI:
Published by HealthLeaders Media, this comprehensive book walks you through the 10 questions you must answer to...
Book: A Marketer's Guide to Brand Strategy:
Published by HealthLeaders Media and written by healthcare branding expert Chris Bevolo, this new book provides sound...
Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...
Webcast: Beyond ROI: Prove the Success of Your Marketing Efforts
Following proper guidelines for documentation and CPT code assignment for outpatient wound care is vital for...
Book: A Marketer's Guide to Measuring Results
Analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through...
Book: The Complete Guide to Service Line Marketing
This comprehensive book guides healthcare executives through proven marketing strategies to grow their service lines...
Book: The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...
Book: The Healthcare Executive's Guide to Urgent Care Centers and Freestanding EDs
One in five Americans lacks adequate access to primary care physicians and even those patients with insurance and a...
Newsletter: Healthcare Marketing Advisor
Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...