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Engaging Consumers Via Facebook, Twitter Makes Them More Likely To Buy, Recommend
Consumers who are Facebook fans and Twitter followers of a brand are more likely to not only recommend, but also buy...
Harris Poll Finds: St. Jude’s Research Hospital and Susan G Komen for the Cure are among Most Trusted Non-Profits
St. Jude's Research Hospital and Susan G Komen for the Cure ranked among the top ten trusted brands, according to...
Few Hospitals Use Social Media Effectively, Says Study
Nine in 10 hospitals use social media to some degree, but most of them say they're having little luck attracting new...
Protecting corporate brands one keystroke at a time
Businesses spend a lot of time and money building their brand identity, according to this Marketing Profs article, and...
Lee Aase, Mayo Clinic: The future of health brands and social media
In this Q&A, Lee Aase, manager of syndication and social media for Mayo Clinic, talks about which healthcare brands...
Why it is time to do away with the brand manager
A new report from Forrester recommends changing the name "brand manager" to "brand advocate," and...
Lemonade, Anyone? The Upside of Marketing Healthcare in a Recession
Is it possible that there are some positives when it comes to marketing in a recession? That there is a silver lining...
Web Exclusive: Coming Attractions
A recent campaign launched for St. Joseph's Hospital and HealthEast brought a taste of movie star fame to its patients...
Magazine: Department Focus: Marketing--Beware of Monkeys
When it comes to marketing your hospital, it often pays to take the road less traveled.
Magazine: Letters to the Editor
The article "Image Makeover" (March 2007) hits on issues that all hospital-based marketers should be concerned about...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: A Marketer's Guide to Brand Strategy:
Published by HealthLeaders Media and written by healthcare branding expert Chris Bevolo, this new book provides sound...
Webcast: Marketing to Boomers: Strategies to Build Loyalty Now
Bringing boomers into your revenue stream cannot be left to chance. You need smart, proven techniques to reach this key...
Book: Hospital Campaigns that Work:
Learn from the best in healthcare marketing. This four-color book and CD-ROM are loaded with images of and information...