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Customer devotion through difficult times
The selfless service performed by employees of the Taj Mahal Palace and Tower in Mumbai during the recent terrorist...
Web Exclusive: Coming Attractions
A recent campaign launched for St. Joseph's Hospital and HealthEast brought a taste of movie star fame to its patients...
Obama's lessons for PR professionals and marketers
Lately, many marketers have been asking their agencies a similar question: "How can we be more like Barack?"...
A toolbox for brand assessment and repositioning
To weather the current economic storm, companies must take a step back and assess their core business and brand for...
Web Exclusive: Hanging in the Balance
The professionals and academic minds at Pitt County Memorial Hospital and East Carolina University, both in Greenville...
Web Exclusive: Service Line Management: Three Principles That Separate the Winners from the Losers
Three key strategies to effective service line management are skillful leadership, clear goals and accountability, and...
Web Exclusive: System Formerly Known As . . .
Lakeside Community Healthcare, formerly known as Lakeside Systems, Inc. (among other titles held by its variety of...
Notes from SHSMD: The Economy, Strategic Planning, and a Little Gossip
Marketers are a great crowd to hang out with—always helpful, friendly, and interesting to talk to. But I think...
Magazine: Department Focus: Marketing--Beware of Monkeys
When it comes to marketing your hospital, it often pays to take the road less traveled.
Magazine: Letters to the Editor
The article "Image Makeover" (March 2007) hits on issues that all hospital-based marketers should be concerned about...