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JPS launches second phase of outdoor marketing
The JPS Health Network, located in Texas, is in the middle of a new billboard campaign to promote its trauma and...
The marketing of fear
Fear is a powerful driver of decisions. The challenge of marketing with fear isn’t efficacy. Of course fear...
Slogan savvy: What you can learn from Lexus, Shakespeare
In this day and age, it doesn’t matter how well-crafted the words are; if the slogan isn’t memorable...
Four Japanese gang figures got liver transplants at UCLA
A Los Angeles Times investigation found that UCLA Medical Center and its most accomplished liver surgeon provided a...
Orlando Health springs to life
Central Florida’s second-largest hospital chain, which was known in recent years as Orlando Regional Healthcare...
How to unleash power of brand repositioning: A four-phase process
There is always a need to be innovative and reinvigorate, update, and recalibrate your company's brand. It's a great...
Study: Untargeted ads turn off social net users
Social networking is all about linking people with common interests, and for many people brands make up a good amount...
Multi-Integrated Approach, In-House Design
When a local reporter said during a tour of the Lexington Medical Center in West Columbia, SC, that the organization's...
Why consumers may never be the same
Will the current economic downturn affect consumer behavior for a few months. . . or forever? One brand strategy VP...
The Importance of Brand Extensions: Reaching Beyond Your Comfort Level
A brand extension can be a great tool to increase brand awareness, bring together cause and community, and tie back to...