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Spine experts repudiate Medtronic studies
In an extraordinary move, a group of spine specialists are publicly repudiating the research of other experts that...
2 million Medicare beneficiaries aren't getting discounted drugs
More than 2 million Medicare beneficiaries have failed to sign up for a program that could save them thousands of...
Novartis, physicians foster ethical relationship
When drug maker Novartis AG tapped a Massachusetts General Hospital cardiologist to run its global research...
Coupons for patients, but higher bills for insurers
With drug prices rising and many people out of work, pharmaceutical companies are increasingly helping patients with...
Democrats struggle to find catchy acronym for healthcare reforms
Puh-pack-uh? Is that some kind of llama? In fact, it's the ungainly acronym of the new healthcare law - PPACA, the...
FDA warns J&J on illegal marketing of medical devices
    Another day, another Johnson & Johnson news item -- and once again, not a flattering one. The...
Whitman softens stance on U.S. healthcare law
If elected governor, Republican Meg Whitman plans to add California to the list of states suing to overturn the new...
Marketing takes a beating in beltway
With a new Congress and an administration seeking funding for healthcare and other programs, marketing has become an...
Web Exclusive: Heads Up, Marlo Thomas: FTC is Planning New Rules on Ad Testimonials, Endorsements
Testimonials are a staple in healthcare marketing efforts. But what if, along with the success stories, you had to...
Extinguishing False Marketing Claims
I hear healthcare marketers complain all the time that the hospital down the street from theirs is playing dirty...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...
Webcast: Boost Market Share with Your Oncology Services
Join HealthLeaders Media for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from...
Book: The Complete Guide to Strategic Marketing for the Cardiovascular Service Line
Understanding the essence of strategic marketing concepts, their application to the management of cardiovascular (CV...
Book: The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...