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Opinion: Why Google Health really failed: It's about the money
As reported on TechCrunch, Google shut down its medical records and health data platform. Since then, there's been a...
Coupons for patients, but higher bills for insurers
With drug prices rising and many people out of work, pharmaceutical companies are increasingly helping patients with...
Whitman softens stance on U.S. healthcare law
If elected governor, Republican Meg Whitman plans to add California to the list of states suing to overturn the new...
Hospitals’ Dallas-Fort Worth ad spending in good shape
Hospitals' Dallas-Fort Worth ad spending in good shape The weak economy has siphoned money from advertising budgets in...
Integrated Campaign ’Connects’ With Patients
For years, MultiCare Health System was neck-and-neck with another healthcare provider, jockeying for first place in the...
Web Exclusive: Six Reasons Proposed Hospital Advertising Ban Will Never Pass
Earlier this month, a couple of well-meaning Vermont lawmakers proposed a bill that would outlaw hospitals from...
Lemonade, Anyone? The Upside of Marketing Healthcare in a Recession
Is it possible that there are some positives when it comes to marketing in a recession? That there is a silver lining...
Web Exclusive: Coming Attractions
A recent campaign launched for St. Joseph's Hospital and HealthEast brought a taste of movie star fame to its patients...
Social media predictions made by marketers
Read what marketing bloggers predict for content marketing and social media in 2009. Surprisingly, many see lots of...
Extinguishing False Marketing Claims
I hear healthcare marketers complain all the time that the hospital down the street from theirs is playing dirty...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...
Webcast: Boost Market Share with Your Oncology Services
Join HealthLeaders Media for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from...
Book: The Complete Guide to Strategic Marketing for the Cardiovascular Service Line
Understanding the essence of strategic marketing concepts, their application to the management of cardiovascular (CV...
Book: The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...
Newsletter: Healthcare Marketing Advisor
Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...