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What happened to the family doctor?
Primary-care doctors take care of the young, the old and the in-between; the sick, the well and the dying. Ideally...
Opinion: Why Google Health really failed: It's about the money
As reported on TechCrunch, Google shut down its medical records and health data platform. Since then, there's been a...
Scott sisters to leave prison Friday, kidney transplant awaits
After 16 years in prison and countless pleas for their release, two sisters who have pledged to share a kidney will...
Millions of seniors may face Medicare plan switch
More than 3 million seniors may have to switch their Medicare prescription plan next year, even if they are perfectly...
Insurers find individual and small group markets newly attractive, thanks to looming mandates
Restaurant workers are typically young. They typically work part time. And they typically can't afford health...
Identity PR: Reaching the minds (and wallets) of today’s diverse consumers
Today’s diverse consumers are looking for more than just talk. They are savvy and skeptical, and they are tired...
A prescription for what’s ailing healthcare marketing
Healthcare marketing, like the US economy, is in a rut. But fortunately for healthcare marketers, the solution is...
The Relative Merits of Non-Boomer Customers
Because we’ve been talking about the impact baby boomers will have on the healthcare system for so long, I...
Doctor, doctor. . .what can we do?
Consumers today know how to leverage their power, and they trust their instincts, explore options, see through the hype...
Family of Care: Branded With Color
Bringing a health system together under one branding initiative, for many, would be easier said than done. For...

Book: The Complete Guide to Transforming the Patient Experience
The patient experience impacts all areas of healthcare, including patient satisfaction, quality (as measured by...