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Healthcare much alive for Google
Though healthcare organizations have been slow to embrace digital marketing, Mary Ann Belliveau, managing director of...
Web Exclusive: System Formerly Known As . . .
Lakeside Community Healthcare, formerly known as Lakeside Systems, Inc. (among other titles held by its variety of...
Innovation and customer pain points
With the nation’s economy struggling, consumer-facing companies that are going to continue to do well are those...
Please segment your list and stop doing something less effective
In the current economy, marketing desperately needs to look like the Department of Heroes instead of just a cost...
How to avoid making a bad presentation
Poor presentations cost companies sales, damage their reputations, and waste executives’ time, say Dan Heath and...
Web Exclusive: Looking at Marketing Through the CEO's Eyes
Taking in the views of the C-level participants at the recent HealthLeaders Media Top Leadership Teams event through...
Nashville hospital names neonatal unit after lead donor
Nashville-based Baptist Hospital’s nearly $10 million expansion of its neonatal intensive care unit is almost...
The difference between sales and marketing
What’s your opinion of the difference between sales and marketing? Everyone seems to have a different...
Nano-niche marketing: How to beat the recession (and your competition) more easily
"Nano-niche" marketing—targeting very small but engaged groups of consumers—is one way to weather...
Tackling the 'too hard to' pile of marketing accountability
You probably have one of those piles on your desk that keeps being moved from one corner to another. You know, that...