- Community Hospitals
- Health Plans
Web Exclusive: LinkedIn Provides Marketing Platform for ODPHP
The Office of Disease Prevention and Health Promotion is using LinkedIn as the platform to launch their Healthy People...
Web Exclusive: Humor's Role in Healthcare Marketing
Mixing healthcare messaging and humor can be risky. There are rewards for getting it right, but it takes a deft hand to...
Web Exclusive: Inside Tips on Marketing Hospital Services to Boomers
There is a booming opportunity for marketers to target the aging patient population. An expert from Banner Health...
Web Exclusive: Big Marketing on a Small Budget
In order for healthcare marketers to be credible, they need to be able to prove the worth of their efforts. Learn how...
Web Exclusive: Physician Referrals: A Marketer's Goldmine
As the healthcare landscape continues to be fluid and amorphous, marketers crave the knowhow for building, tracking...
Web Exclusive: How to Get the Most from a Celebrity Hospital Visit
Shaq, Heidi Klum, Britney Spears…these familiar faces have been used to market a slew of products. But are...
Web Exclusive: Googled: How One Hospital Boosted Its Search Results
Sometimes, there's a thin line separating hospital marketing messages from spam. Luring potential patients to your...
Web Exclusive: Hospital Marketing Costs Remain Cause for Concern
Even though the economy is on the rebound, hospital executives remain wary of launching big-budget marketing...
What's In, What's Out
Marketing methods, techniques, and modes of delivery go in and out of style—sometimes so fast that it’s...
This week's column is all about dialogue in the form of your thoughtful responses to what I've written in the past...
Webcast: The Power of Primary Care in an Era of Change
The government is pushing for healthcare providers to assume more responsibility for managing the care continuum, which...
Webcast: Proven Strategies to Market Women’s Services
Women are a vital audience to reach—is your marketing cutting it? As the primary healthcare decision-makers and the key...