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Web Exclusive: Are You Ready for Some Marketing Magic?
If, like me, you're curious about what's next for healthcare marketing, you're probably keeping an eye on Florida...
AARP orders investigation concerning its health insurance marketing
After a Senate inquiry found evidence of deceptive marketing, the AARP has hired an outside investigator to look into...
Magazine: Straight to the Consumer
If you’ve been in the Boston area in the past year, you might have heard Dr. Giles Boland’s voice on the...
How to 'doctor' your firm’s brand
When it comes to marketing, you can learn a lot by watching how others do it. One of the more competitive industries...
Obama urged to overhaul healthcare, stat
Four leading advocacy groups representing business, labor, and retirees are starting a campaign to press Barack Obama...
From teeth whitening to flying helicopters
Thanks to the ever-growing Internet, magazines and newspapers have had to face the growing difficulty of finding...
ANA: Integrated marketing top issue on marketers’ minds
Dealing effectively with the challenges posed by integrated marketing communications is top of mind among senior...
Online videos vie for patients' minds and hearts
The online video-sharing site YouTube has become a battleground in the competition among Nashville-area hospitals for...
Hospital hopes new media will bring new paying patients
Framingham, MA-based MetroWest Medical Center has produced a series of videotaped medical procedures that began airing...
Television Ads With a Twist
Working within a competitive market, within an expensive media buying area, Abington (PA) Memorial Hospital found that...