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Magazine: Virtual Marketing
A novel model promises to improve quality, boost efficiency, and cut costs.
Lemonade, Anyone? The Upside of Marketing Healthcare in a Recession
Is it possible that there are some positives when it comes to marketing in a recession? That there is a silver lining...
Who finds Twitter more effective, advertisers or consumers?
Though Twitter is abuzz in the mainstream media, just 8% of advertisers and consumers believe it is a "very effective...
Gastric-band maker reaches out with YouTube channel
A video for Ethicon Endo-Surgery's Realize adjustable gastric band is available for viewing on Realize Band's branded...
Webcast brain surgery? Hospitals see marketing tool
Faced with economic pressures and patients with abundant choices, hospitals are using unconventional ways of connecting...
Web Exclusive: Coming Attractions
A recent campaign launched for St. Joseph's Hospital and HealthEast brought a taste of movie star fame to its patients...
Social media predictions made by marketers
Read what marketing bloggers predict for content marketing and social media in 2009. Surprisingly, many see lots of...
Beware the social media siren
In a recent Sapient study of more than 200 CMOs, "90 percent said that it is becoming increasingly important that...
From teeth whitening to flying helicopters
Thanks to the ever-growing Internet, magazines and newspapers have had to face the growing difficulty of finding...
Hospital hopes new media will bring new paying patients
Framingham, MA-based MetroWest Medical Center has produced a series of videotaped medical procedures that began airing...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: Hospital Campaigns That Work:
Learn from the best in healthcare marketing. This four-color book and CD-ROM are loaded with images of and information...
Seminar: HealthLeaders Marketing Awards: Chicago, IL
Webcast: Marketing Oncology: Strategies for Service Line Campaigns
During this 90-minute Webcast, expert healthcare marketers discuss the research and strategic planning that should be...
Book: Hospital Campaigns that Work:
Learn from the best in healthcare marketing. This four-color book and CD-ROM are loaded with images of and information...
Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...