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Shopping for Doctor Right
"Healthcare marketing is a challenging sell for a few reasons," says Tracy Stanko, senior vice president and...
Magazine: Participation Required
A Chicago hospital overcomes its struggle to implement medication reconciliation by getting leaders truly on board.
Readers Write
I’ve received several observations from recent columns that suggest a tremendous divergence of opinion on exactly...
Who’s Holding You Back?
Everyone has one-even hospitals: The co-worker who is always complaining about their workload, their boss, and, well...
Five ways to engage physicians
A fellow from the Institute for Healthcare Improvement offers five steps hospital executives must take to get...
Massachusetts hospital kicks off handwashing campaign to fight germs
Milford (MA) Regional Medical Center has reached out to its non-medical personnel and volunteers to encourage them to...
Audio: Ensuring Marketing ROI
Lynne Cunningham, a coach with the healthcare performance improvement firm Studer Group, discusses some of the ways...